As a general rule of thumb, it’s most effective to pick a primary business goal to merge with your marketing strategy and from there track the corresponding metrics. Each metric gives a different insight, and if you’re looking at the wrong ones then the information can be misleading. It’s important to understand how the different data categories relate to your business goals so that you can have the most accurate portrayal of where you stand.

The seasons have a huge impact on human behavior and emotions. Tapping into that shift and becoming more in tune with your consumers’ current standing will take your brand further than simply generalizing your audience throughout the duration of the year. It may seem like extra work, but it’s work that will pay off if executed properly.

Now is the time to start capitalizing on the immense opportunities that the Metaverse provides. Getting on board with break-through trends such as this one that only come once in a blue moon can mean big business. Marketing in the Metaverse affords businesses the chance to hit emerging markets and engage customers in novel ways.

Meta’s data suggests that Instagram has been on a steady incline and gained over a quarter of a billion new users in 2021 alone. With such a large and rapidly growing audience, there is obviously a huge business opportunity. So, what are the best ways to make an impact from a marketing perspective? Check out the full guide.

Currently, TikTok gains 8 new users every second. TikTok is a great platform for boosting your brand awareness and bringing in new leads, especially when messaging is presented in an entertaining way. So, what are the best marketing practices for TikTok? Check out the full guide.

LinkedIn is the best channel for B2B marketing because it's where professionals go for professional interests. It’s a great place for entrepreneurs to establish thought leadership and stay top of mind for potential clients. Not to mention that LinkedIn has 303 million active monthly users.

With over 93% of the world’s 4.8 billion internet users on social media, this is a high-traffic channel to say the least. That said, social media a channel with many different avenues, each with their own algorithms, audience types, interaction behaviors, and corresponding best practices.

Nonprofit marketing is all about doing more with less. No matter how limited your resources are, your marketing strategy deserves some attention.

Account Based Marketing, or ABM, has actually been proven to generate the highest ROI of all B2B marketing approaches. Plus, it’s more budget-friendly to begin with. ABM is all about setting your sights on a specific target, rather than casting your net and hoping you catch something good.