Having a strong sense of purpose and intention not only allows you to feel more fulfilled as a business owner, but also allows your team members and customers to feel the same.

There’s one clear reason why troves of people gravitate towards lifestyle brands: they cater towards the consumers’ sense of identity.

The nature of most things is cyclical, and business is no exception. Just as we experience highs and lows in life, our businesses go through similar ups and downs. At times unpredictable, but for the most part, a closer look can reveal reliable, informative patterns. These insights can be used to strengthen business strategy and maximize revenue.

In a recent blog we made an intro to the marketing funnel. Now, we’re going to dive a little deeper into how that funnel varies between B2B (business to business) and B2C (business to consumer). Since B2C and B2B target completely different buyer personas, there’s a significant difference in the way the sales funnel operates for each one. It’s important to recognize these differences in order to fully optimize your marketing efforts.

Sales and specials are synonymous with the holiday season. Between gifting culture, Black Friday, and Cyber Monday, the opportunities for sales are endless. Whether it's the person who's been eying your product/service for most of the year, or someone who might just stumble across your brand while searching for the perfect gift, people are looking to buy. Shopping begins early, and so should your marketing efforts.

The marketing funnel is a concept used to describe the different stages customers go through on their path to purchase. Understanding the buyer's journey allows marketers to implement more effective strategies.

Since remote work is one of our core values, we wanted to share a little bit about how our team collaborates across international borders to service our widespread client base.

The goal is to gain real followers, who really care. This can be easier said than done, which is why we’ve compiled a list of tips to help guide the process.

It’s critical to take a holistic approach to marketing, so that you can anticipate the customers’ experience with your brand from first impression all the way through to a sales conversion, and beyond to customer loyalty and referrals.