Click any of our case studies to see our work in action!
Mary Smith Parent Coach
Expanding a Parent Coaching Practice
PROBLEM
Mary Smith was running a coaching business for parents, but not getting enough visibility. She was lacking clarity on her various service offerings, and how to market them effectively.
She was also in the process of launching a book which she planned to use as a lead magnet for her business.
Mary needed a way to get visibility for her business, and convert that traffic into paying clients.
SOLUTION
Social Canvas audited Mary’s digital presence, offers, sales funnel, and the competitive space in order to come up with a cross-platform strategy.
We refined her branding and website, and leveraged engaging social media content to grow her audience and drive traffic to her sales funnel. From there, we fine-tuned her email automations, and developed a digital course offer so that she could serve more clients without draining her time! And come book-launch time, we advertised her book on Amazon to reach bestseller status.
RESULTS
Mary was able to let go of “shiny object syndrome” and identify where her focus was most needed in order to grow her business.
We hit Amazon bestseller status for her book launch, developed collaborative cross-promotional campaigns with other relevant brands, develop and monetize an evergreen course offering, and were able to attract and convert new clients from her growing social media presence!
The Curatorial Method
Elevating Social Media and Website Design for an Art Curator
PROBLEM
Lily Pearsall is an art curator with an impressive background in the museum and gallery world. She understood that many people feel intimidated by the art world, and wanted to break down those walls so that people can be involved in the conversation with confidence when it comes to art history and taste.
Lily developed a high-ticket course offering, and needed a roadmap on how to launch and market this course. Moreover, she wanted to do this in a way that she could continue to manage on her own, once a foundation was established.
SOLUTION
Social Canvas began by creating a high-end brand identity that would speak to her target audience, and then creating a website where she can showcase the course.
Meanwhile, we developed a cross-platform course-launch strategy, leveraging email marketing and social media.
Lastly, we worked with Lily over the course of five months to help her get confident creating engaging social media content, and monitoring the analytics, so that she could continue to market her course on social media independently.
RESULTS
Using the templates and process that we crafted, Lily was able to take over her social media content creation process. She has continued to follow the strategy, driving traffic to her landing page where she can then make the sales happen!
Brad Ivie
Branding and Website Design & Development for an
Organizational Consultant
How Social Canvas Increased Revenue by 85% & Achieved a 922% ROI for a Psychotherapy Practice
Kennedy Counseling Collective
PROBLEM
When Kennedy Counseling Collective came to Social Canvas, they were interested in growth opportunities. They wanted to scale their psychotherapy practice, but had little success with previous marketing efforts.
They had spent the year prior working with an SEO agency, which was not delivering the results they expected.
SOLUTION
Social Canvas developed a marketing strategy and elevated their branding with cohesive, educational and thoughtful content delivered on social media platforms and email campaigns.
We began posting SEO-optimized blogs, edited their back end for SEO search terms, and optimized their Google Business listing.
We developed and implemented paid media campaigns, running geo-targeted Google Ads.
RESULTS
Within 6 months, the client started a waitlist for new patients and hired new employees to accommodate their increased workload.
In just two years, they went from an average of 418 patient sessions per month to 812 sessions per month. This boost in patient sessions was instrumental in increasing their monthly revenue from $51,860 to $95,815.
That's an 85% increase in monthly revenue and a 922% Return on Investment with us!
“We credit much of our growth to Social Canvas. For a small business, it was a stretch to invest in an integrated marketing approach and trust that we would see a return on our investment. However, the simplicity of having one company to handle our marketing has been invaluable as business owners in a time crunch.
Since beginning with Social Canvas, we have tripled in team size and clients served! They have worked closely with us to learn our voice and audience. Social Canvas brings forward new approaches to drive business to our website and clients to our schedules.”
-Heidi Vanderwerff | Kennedy Counseling Collective
How Social Canvas Leveraged Custom Branding & Thought Leadership to Nurture Leads for a Consulting Firm
The Silverene Group
PROBLEM
The Silverene Group is a consulting firm that helps organizations create happy, healthy work culture.
They were seeking a marketing partner who could take their business to the next level.
Their main goal was to effectively convey their brand's message of purpose, while attracting new leads through an effective sales funnel.
SOLUTION
Social Canvas develops monthly SEO blogs, social media content and newsletters. We did a complete overhaul of their branding and websites with custom illustrations.
To establish thought leadership, we facilitate podcasts, press, webinars and speaking engagements, and helped develop & launch their book, The Conscious Workplace.
We built out their lead magnet and email marketing automations with a robust system for nurturing and retargeting leads.
RESULTS
Leveraging their growing social media following and the original content we were creating, we increased website traffic by 141% within 6 months.
Through tracking results to measure impactful growth (website traffic and consultations) versus vanity metrics (likes and followers), we are consistently generating a steady stream of consultations with qualified leads on a monthly basis. We also hit the Amazon Bestseller list on our book launch campaign!
“My experience working with Social Canvas is terrific — it couldn’t be better. At a client engagement level, I feel that I get the attention I need very promptly. Nothing falls through the cracks. We have a good cadence going with blogs and I feel that Rachel is a wonderful communications partner who has captured my voice well.
I often get compliments on the incredible new branding and my overall social presence. I’m so excited about how our strategy is evolving. Brooke is strategic, thoughtful, fun to work with, and her team is exceptional as well. I love that Brooke brings fresh new ideas and is constantly thinking of new ways to help me grow the business.”
-Shaara Roman | The Silverene Group
How Social Canvas Grew Two Sister Brands in the eCommerce and Beauty Industries
House of Dear Hair Salon & Hair Products
PROBLEM
House of Dear wanted to re-launch both their hair salon and product line under new branding.
They needed to quickly regain financial stability after the pandemic hit the salon industry hard. Their goal was to achieve a steady flow of salon bookings and product sales, and to achieve profitability, fast.
SOLUTION
Social Canvas developed two strategies: one for the salon, and one for the product line.
We developed an effective sales funnel with email marketing automations, noteworthy press features, SEO optimized blogs, and educational social media content.
We began advertising efforts to drive new traffic through the funnel, and closely monitored and optimized based on analytics.
RESULTS
In just 6 months, Social Canvas increased sales by an average of 30% per month.
Social media engagement is growing by more than 90% month over month. We've seen a 50% increase in followers.
Email marketing has improved significantly, and now sits well above industry standards with a 34.8% open rate and a 6.2% click rate.
"Working with the Social Canvas team is always a lovely experience. From building my website, to expanding my network, they expertly manage any project that comes their way, from start to finish. Their eye for creativity and precision to detail are unparalleled when it comes to creating and expanding a brand.
I always enjoy collaborating with Social Canvas on projects, and can’t wait to see what else we will create together in the future!"
-Kathy Mason | House of Dear
How Social Canvas Increased Post-Pandemic In-App Hotel Bookings Through a Comprehensive Strategy
One Night App
PROBLEM
One Night is a last-minute booking app for a curated selection of luxury hotels. They needed to regain financial stability in their struggling business after the pandemic hit the hospitality industry hard.
They needed to revive their "dead" social media presence with content that fit the current consumer mindset towards traveling. Their goal was to achieve a steady flow of app downloads and hotel bookings
SOLUTION
Social Canvas developed a holistic strategy, focused on targeting specific audience personas with precisely crafted content.
We emphasized the benefits of the app across all content, while channeling their seductive and impulsive brand identity. Then we ran targeted ad campaigns to expand their reach.
We leveraged partnerships with like-minded brands for promotions to amplify engagement.
RESULTS
Staying true to the brand's identity and posting engaging content paid off.
Upon implementing this new paid media and social media strategy, the company saw a 300% increase month to month on Facebook engagement, and a 75% increase month to month in Instagram app click-throughs.
In just 6 months, we increased their monthly app downloads by 106%.
"I love working with Social Canvas. The team is very hard-working, adapts well to feedback and executes perfectly. I felt like Deanna really got ‘the brand’, listened attentively and was able to elevate our presence on social media.
The work process goes really well - I love the imagery, the written content, and the overall direction of our social media.”
-Alex Wall | One Night
How Social Canvas Developed Brand Identity and a Website for an HR Consulting Firm
Point HR Consulting
PROBLEM
Joanna Walker came to Social Canvas at the start of her business journey, looking for a partner who could help launch her brand.
After a career in corporate, Joanna was setting out on her own to deliver top-notch HR advisory and consulting services to help organizations attract and retain top talent, offer an engaging employee experience and create effective processes & run smooth operations.
She needed an agency who could help define her brand’s message, and translate that to a sophisticated brand identity and website.
SOLUTION
Our onboarding process included a thorough investigation into her service offerings, her target audience, and her personality.
Joanna’s brand needed to be approachable, smart and knowledgeable, and it needed to position her as an expert advisor that organizations would seek out for a high-touch level of care.
We worked with her to truly understand her mission, and build a brand that reflects her own authenticity.
RESULTS
In addition to brand guidelines, we developed templates for some essential assets she wanted such as business cards, proposals and presentation decks.
During the presentation of Joanna’s website, it was clear we had hit the mark. She was beaming, which made us so proud!
Joanna launched her site, and has been using her brand’s messaging and templates across social media consistently. We love seeing her shine building her dream business!
"I really enjoyed working with Brooke and Diego at Social Canvas. I found their approach thorough, collaborative and creative. They were open to ideas and feedback from me and were able to steer me in the right direction for my brand and website.
I think they got what I was looking for and made it easy to share my thoughts. I received a branding document that really nailed the thoughts with the color palette and language. I've had great feedback on the website since going live. I would definitely work with them again.”
-Joanna Walker | Point HR Consulting
How Social Canvas Generated Leads for a Hybrid Publishing Firm
Indigo River Publishing
PROBLEM
Indigo River Publishing came to Social Canvas with a relatable situation: they were tired of relying on word-of-mouth referrals to get new clients!
They were putting effort into their social media presence, but not getting much out of it, and weren’t capitalizing on the email list they had worked to grow.
They needed a marketing partner who could develop and implement an effective strategy to get their needs met.
SOLUTION
We started with a comprehensive, cross-channel content audit, and came up with an informed strategy.
First, we set up a nurture sequence and retargeting sequence in their email automations, so they can work on optimizing their conversions.
Next, we changed their social media approach, focusing content on micro-learning about the benefits of hybrid publishing.
Finally, we began running Google Ads to generate new leads.
RESULTS
In just three months of running Google Ads, we were able to increase Indigo River’s non-referral leads by 57%.
Beyond that, we were able to help them optimize their website for conversions, and refine their sales process so as not to let valuable leads fall through the cracks.
And, their lost deals and past clients are now being retargeted automatically on an ongoing basis, so they can truly get the most out of the leads in their pipeline.
“I couldn't be happier with the exceptional service provided by Social Canvas. Working with Brooke has been a pleasure.
Their team's approach has generated multiple streams of leads for us, with notable success in SEO and effective communication. The overall experience has been fantastic and Social Canvas has exceeded our expectations.”
-Keira Lopez | Indigo River Publishing
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