Best Social Media Marketing Practices for TikTok

TikTok is sort of the ‘hot new thing’. Since coming to market in 2016, it has experienced rapid growth that has been accelerating with time. Currently, TikTok gains 8 new users every second.

TikTok is a great platform for boosting your brand awareness and bringing in new leads, especially when messaging is presented in an entertaining way. So, what are the best marketing practices for TikTok? Check out the full guide below. 

Content guidelines:

• Lean on the trends

  • TikTok’s algorithm favors trending content - from video styles to sound bytes to hashtags. By leveraging these trends you can bring in more viewers who have already demonstrated their interest in such content. This means spending some time upfront to research trends and learn how similar brands are having success. 

• Keep it entertaining

  • TikTok is an entertainment platform more than anything, so by disguising your brand messaging in the form of something fun and lighthearted you can capture people’s attention more than you could with a straight up ad. TikTok content should never be too serious or heavy, so just have fun with it. 

• Utilize CTAs

  • A general rule of thumb for marketing across all channels is to include a clear CTA (call to action). Use clickable buttons to drive TikTok users to your website and further down your sales funnel. 

• Keep it short and sweet

  • TikTok’s data shows that its users prefer content that is between 24-31 seconds long. People's attention spans are getting shorter and shorter, but make sure your video isn’t so short that the message is lost. 

• Write engaging captions

  • A lot of people think that captions on TikTok don’t matter that much, but they definitely do. Having an engaging caption helps take your content that extra mile since it drives people to click to read more, which registers as a positive interaction to the algorithm. 

• Stay active

  • Post regularly (like every other day). This helps you get prioritized by the algorithm, stay top of mind, and try out different styles of content. The more you post, the more info you’re able to gather on what your audience likes and doesn’t like. 

Engagement:

• Utilize the Q&A feature

  • This feature is a great way to boost engagement because it encourages people to interact with your content. 

• Reply to comments

  • Replying to comments is another great way to boost engagement because it shows your audience that you care about what they have to say and are eager to engage in a genuine way. 

• Use the Duet feature

  • This feature allows other users to post a video side by side with yours, so it can help maximize your reach and encourage others to interact with your videos. 

Optimal posting practices:

• Day of week:Tuesday, Thursday, Friday

  • Social platforms algorithms prioritize content that’s posted when users are actively online, so you should aim to time your posts accordingly. That said, these days and times vary per audience so you may want to look at your own audience’s data. 

• Time of day:  6am to 10am and 7pm to 11pm

  • The above info also applies here. These times represent when the largest amount of people tend to be on LinkedIn. 

• Post Frequency:

  • You should post on TikTok as often as possible - ideally once a day or once every other day. Unlike other platforms, posting this frequently is not seen as spammy.