There are three key elements that can help optimize your sales funnel — here’s how to achieve them.

While social media is a powerful and often integral tool, it's just one piece of a much larger and more complex puzzle. True digital marketing is more expansive, and understanding its full scope can help you drive stronger strategies and results.

Digital marketing is a balancing act of art and science, so naturally there is a lot that can go wrong with a ‘throw it together’ DIY approach. DIY can absolutely work, but it’s important to have a well-defined strategy and steer clear of these common mistakes.

AI is here to stay… but is it really all it’s chalked up to be? Here’s how/when to use, and how/when to avoid using AI in your marketing strategy.

Regularly checking in on your marketing efforts is just as important as implementing those efforts in the first place. Here’s a list of what to consider when conducting your marketing reviews.

When done well, Google Ads has huge potential to bring in new leads for your business. Paid advertising is an effective way to achieve sustained growth for your business, especially in the health and wellness industry. Here’s how to get started.

Email marketing is still consistently offering the highest ROI of all marketing platforms. Email marketing is actually arguably the most important part of your marketing funnel. When it comes to health and wellness brands in particular, it’s very important to nurture relationships and maintain a strong and consistent connection with each audience member.

Individuals are increasingly seeking products and services that promote self-care and pave the way for a healthier start to the new year. Now is potentially the best time of year for health and wellness marketing, so here’s how to make the most of it.

People gravitate towards brands that resonate with their values and beliefs. The concept of authentic branding is crucial for success in today’s market.