The digital marketing landscape is one fraught with misconceptions. This makes it a particularly tricky terrain to navigate, especially since it is ever-changing. If you’re operating under misconceptions, then you’re wasting valuable resources.

Websites are a critical chance to make a good impression, not only through the information conveyed in raw text, but also through the tone, layout, visual design, and functionality.

With screen time on the rise and digitalization accelerating, it’s become essential for businesses in every industry to have a strong presence online. Building and engaging a digital community can be difficult, but understanding the goals involved helps break it down into a more manageable form.

Have you ever witnessed someone with good intentions miss the mark in executing their idea? Imagine if the message you think your brand is communicating is not the same message your audience is perceiving, and you have no idea.

People connect with other people much more than they do with a logo or graphics. By presenting yourself as the identifiable leader of your business, you're sending a message of authenticity, relatability, and trustworthiness. Building a personal relationship with your audience can be the difference between a lead and a sale!

Hi there, I’m so glad that you’re interested in learning more about Social Canvas. We are a digital marketing + communications agency specializing in small businesses in creative industries, and organizations driven by purpose. We employ social strategies to help you define your brand’s message, boost your social media presence, get more website traffic, and ultimately convert your audience into customers! This blog post is just the first of many to come.