What Can Your Website Do For You?

When’s the last time your business website got a little TLC? Sprucing up your website is one of the best things you can do for your bottom line. Of course good websites help establish a business, but more importantly they’re where leads get converted to sales.

Websites are a critical chance to make a good impression, not only through the information conveyed in raw text, but also through the tone, layout, visual design, and functionality. Science has shown that people form impressions in a matter of milliseconds, so the home page is your best chance to shine. That said, every page is important, and so is the navigation between them.

 Having a well designed website that is informative and updated regularly will further establish the credibility of your organization. The truth is, having a poorly-managed online presence is worse than not having one at all… which is pretty bad. In fact, 88% of people don’t return to a site after a bad experience. This means they’ll go to competitor sites instead. 

We’ve all been there: on our phone trying to navigate a site that’s just not cooperating, so we give up. And just like that, a sale is lost. If you can relate to this, you’re like 80% of people, according to Adobe. It’s so important to keep in mind that most people spend the majority of their time on a mobile device, so it’s extremely valuable for your website to be optimized for those platforms as well. 

Your website is a reflection of your competence as an agency. If there are clear signs of, say, a lack of attention to detail, you can imagine how this might translate to a prospective client/customer. A whopping 75% of consumers admit to making judgements on a company's credibility based on the company's website design. If the viewer is unimpressed with the site, the odds of them making a purchase are slim to none. 

As far as content goes, people want bite-sized bits of information, with products/services offered on the homepage. This page should also have contact information, a little info “About Us,” and a Call to Action (which we’ll get to next). Imagine the horror of having a hot lead ready to take the next step, but they’re hindered by the lack of contact info, or by the general lack of facilitation through web-design. 

Lastly, having a clear Call to Action is key to generating sales. Whether it be “Join our Newsletter,” “Schedule Your Free Consultation,” or “Request an Estimate,” a call to action is guaranteed effective. This helps get a “foot in the door,” and it's common knowledge that this technique is proven successful. One small action, like signing up for a newsletter, is highly likely to lead to more, bigger actions, like making a purchase, or several. Sometimes, people just need a little push. Yet still, 70% of small business websites lack a CTA. Do yourself a favor and don’t contribute to that statistic! 

Reach out to our team of trained professionals (see what I did there?) and give your site the attention it deserves.